6 Key Elements of the Consumer Privacy Bill of Rights

Businesses that use information technology to deal with customers in any way should become aware of the major provisions in the Consumer Privacy Bill of Rights, issued by the White House on 23 February.  The goal of the document is to provide better protection for consumers as well as offer businesses clear guidance in this area.

1. Consumer control

Individual consumers should be able to control what kind of personal data is collected about them as well as how organizations use such data.

2. Security

Businesses should handle all personal data in a secure and responsible manner.

3. Transparency

The privacy and security policies in place at a business should be easy for consumers to find information about.  In addition, this information should be presented in an easily understood format.

4. Consumer access and correction

Individuals should be able to see their personal data in an understandable format.  In addition, they should have a way or correcting errors in the information.  Businesses should take into account the sensitive nature of some data as they develop ways to accomplish this objective. 

5. Context

Businesses and other organizations should handle personal data in a manner that is aligned with the context under which consumers have provided it.  This extends to the collection of data as well as its use and disclosure. 

6. Limited collection

Businesses should enact reasonable limitations on the data that they retain and collect.

Abiding by the Consumer Bill of Rights

Business organizations may find that a managed services approach will assist them to be able to comply with many of the key elements present in the Consumer Bill of Rights.

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