To counteract this feeling and avoid playing catch-up, RIM decided to innovate by recently launching a new beta platform to help Blackberry regain a hold both in the consumer marketplace, and with the emergence of BYOD, in the workplace too – but is this strategy working? Considering that the official release isn’t until 2013, a general consensus is that both users and developers are tired of waiting for this new platform. The excitement has waned to annoyance. But has it really?
If the user base is dwindling, one can easily assume that the number of developers creating apps, especially in a BYOD enviroment, would also dwindle, after all, who wants to develop apps for a company with a shrinking user base? But here are a few things to consider: