For any business to survive in such a fierce competitive arena, it requires a better understanding of not just products and how to sell them, but also how to make use of IT systems. However managing programs that help deliver a better business is often one skill that is not readily available.
It might be worth pointing out what the term "managed programs" actually means. In short, they encompass a range of skills and services, all of which help to improve productivity and efficiency. Examples could include training staff in how to use new IT, or helping develop budget strategies.
Whatever your business goal or challenge, it is not always possible to do this internally. Oftentimes, it is much wiser (and cost-effective) to outsource IT support. For example, we know that training is vital if a business wishes to effectively utilize the skills of its internal employees. However, for many small and medium-sized companies, having a dedicated internal training department is oftentimes not feasible.
An alternative solution would then be to outsource IT professionals who can not only provide your internal staff with guidance and training, but help to accomplish the business and IT goals in mind. Those goals could involve designing new sales software, or finding alternative solutions to IT and other problems, such as post-sales services. Whatever the case, a managed programs model can help.
Finally, one aspect that's often overlooked is the need for a single point-of-contact. Obviously, if the company has someone within the organization that can be contacted when problems arise, that would be ideal. However, most SMBs do not have this luxury, which is why outsourcing staff and programs is the next best thing.